Our Story
It all begins in a kitchen—a warm, bustling space in the heart of the Midwest, where the clatter of pans and the aroma of simmering sauces were the backdrop to family life. For our founder, Jade Carter, this was where the magic happened. Standing on a stool, she learned that simple ingredients, handled with care, could become meals that brought everyone to the table. It wasn’t about gourmet techniques; it was about connection, comfort, and the pure joy of a home-cooked meal.
This early passion led her to study nutrition, where a simple truth became clear: for many, the kitchen was a place of intimidation, not inspiration. While her peers saw cooking as a complex chore, Jade saw an opportunity to share the joy she had always known. She began teaching friends how to create simple, delicious meals, demystifying the process one recipe at a time. This path eventually led her to a professional test kitchen, where she mastered the science of crafting foolproof recipes—instructions so clear and reliable they felt like a trusted friend guiding you.
But the polish of the professional world never overshadowed her true purpose. Cooking by Jade was born from a desire to bridge the gap between complex culinary arts and the practical needs of a busy home. It is the culmination of a lifetime of learning, created for the everyday cook.
Our Philosophy
We believe that cooking should be a source of joy, not stress. A great meal doesn’t require complicated techniques or exotic ingredients. It requires a reliable recipe, a little bit of confidence, and the desire to create something wonderful. Our philosophy is rooted in simplicity and flavor. We develop and test every recipe to ensure it is approachable for cooks of all skill levels, uses accessible ingredients, and, most importantly, delivers delicious results every single time. We are here to empower you in your kitchen, helping you create memorable meals for yourself and the people you love.
Meet Jade Carter
Jade Carter is the founder, recipe developer, and heart behind Cooking by Jade. Combining her formal education in nutrition with her hands-on experience in a professional test kitchen, Jade possesses a unique understanding of both the art and science of food. Her expertise is not in creating elaborate dishes, but in perfecting the classics and inventing new favorites that fit seamlessly into a modern, busy lifestyle. Her work is driven by a genuine passion for helping others discover their own confidence and creativity in the kitchen. She is a dedicated guide, committed to bringing the warmth and satisfaction of a home-cooked meal to your table.